Joel freestyles his future 

Indigenous Business Administration Apprentice, Joel Reid one day hopes to run his own music entertainment company.

Combining his enthusiasm for hip hop with a thirst for education has led Indigenous apprentice Joel Reid into the next exciting chapter in his life.

Currently undertaking an Indigenous Apprenticeship in Business Administration with Charles Darwin University, Joel’s ambition to one day run his own business sparked his interest in learning the ins and outs of administration.

At age 28, Joel is already an established hip hop artist on the Territory scene under the guise “MC Hora”.

In 2009, he took top honors in the nationally voted people's choice Song of the Year Award for “The Turn Around” at the 2009 Indigenous Music Awards.

Joel said that a burning desire to further his education and improve his career prospects got him interested in CDU’s Indigenous Apprenticeships Program.

“My family, my son and my music are my greatest inspirations and keep me focused,” he said.

“Having walked the hard road, it drives me more to walk the smart road.”

With dreams to be at the helm of his own business and continue his success as a musician, Joel said he believed that setting clear goals was essential to them coming to fruition.

“The dream is to become CEO of a successful music entertainment company,” he said.

“I encourage all Indigenous youths to make the most of their opportunities. They’ll surprise themselves at what they can achieve when they put their mind and soul into it.”

Later this month, Joel will realise a childhood dream when he MCs the Darwin concert of world renowned hip hop group, Bone Thugs N Harmony.