Marketing the holy grail 


The lucrative market of spiritual tourism will be discussed tomorrow (Wednesday) by a leading Northern Territory business identity.

Charles Darwin University (CDU) Business Lecturer, Farooq Haq will examine the market and marketing of spiritual tourism as a part of a free presentation, “How to market spiritual tourism”, today Wednesday 24 March.

Mr Haq said that although spiritual tourism might be a new term, it had existed as an ancient practice of people travelling extensively for their spiritual development.

His research has assessed the market and marketing of spiritual tourism, examined the characteristics of spiritual tourists in Australia and Pakistan, and proposed effective marketing strategies for spiritual tourism.

Mr Haq’s presentation, part of the Faculty of Law, Business and Arts Seminar Series at CDU, will be held from 12 noon – 1 pm in Building Blue 1, Room 62, Casuarina campus.