CDU team, Margo Baas, School Segment and Events Manager, Stevie Angel, Student Recruitment Coordinator, and Anthony Smith, Director, Corporate Communications
CDU’s towering display, approachable lecturers and distinct Territory feel were big drawcards for Adelaide’s potential university students at the city’s recent two-day career expo.
More than 100 prospective students signed up for further information after encouraging discussions with supportive staff from across CDU.
Brand recognition was a top priority of the expo with the younger crowds flocking to have their photograph taken “surfing the croc” using the custom-made, pull-up display banner.
Staff took more than 500 photos, giving the students a fun diversion to the thousands of options on offer, as well as raising awareness of CDU.
Director of Corporate Communications, Anthony Smith said investing in the Adelaide market had confirmed research showing interest in CDU as an exciting and alternative destination.
“South Australians are generally familiar with the Northern Territory and see it as their own backyard,” he said.
Mr Smith said the initial experience of potential students at expos was a powerful tool for the university.
“We show them our approachability, relaxed nature of the campus and lifestyle, and career opportunities of the Territory and it sets the scene for further communication,” he said.
Christian Brothers College student Luke Repucci said he found CDU psychology lecturer April Johnson very helpful.
“I learnt about courses at CDU and by talking to April have really cleared up what I want to do at school and I’m keen to look at sport science or biomedical degrees,” he said.
Interest was spread across subject areas, particularly health sciences, business, education and the popular Tertiary Entrance Program.
CDU’s presence at the expo is part of a larger campaign of visiting schools around Adelaide and includes representation at South Australian Tertiary Admission Centre information sessions for career advisers in July.