The 2007 Admissions campaign has commenced first week of September 2006. The campaign is divided into three periods and will cover three levels of messages.
Period one: 1 September to 29 September (school leavers’ SATAC application deadline)
Corporate message: CDU the university of choice for the person who is smarter than the rest, dares to be different.
Media: television NT and interstate
Creative concept: Doing it differently, intelligently. The creative reflects the idea of making your own decision; the emphasis is on intelligence, being smarter. View the smart ant television commercial (.mov, 5mb)
Visit the website: www.changeyourworld.com.au
Period two: October to November - other applicants via SATAC + VET AWARENESS
Period three: January to March (Census date) Higher Education + VET
- ‘Feature’ message: CDU has flexible pathways to get you into uni
- Corporate and course specific - New courses, re-accredited courses, areas of study, etc
Media: press NT and interstate
Creative: Developed further from corporate creative